Online Marketing

Search Engine Optimization (SEO) SEO consists of ways a website can make itself as attractive as possible to search engines, so that when they output their search results the website is as visible as possible. These techniques consist: • Internal tweaks to insure that code adheres to Web standards and is easily accessible to search engine indexing efforts • Internal metadata specifically meant for search spiders to read and catalog • Utilizing the right keywords within the website's content so that search engines will more strongly associate those terms with the website • Submitting sitemaps, or complete "roadmaps" of a website, directly to search engines so they don't have to work as hard to "discover" your site • Accumulating reputable backlinks, or links to your website from others, that search engines recognize as marks of distinction and therefore worthy of higher search result placement • Fresh and interesting content that brings in traffic and makes your site increasingly prominent in use, thereby aiding in its search result placement As a whole, SEO focuses on attracting natural, or organic, search traffic. These techniques work to persuade search engines to better rank your website and/or garner more web traffic. It happens naturally, through subtle and constantly dynamic self-tweaks and efforts of self-promotion.

Search Engine Marketing (SEM) SEM is an umbrella term that encompasses all efforts to garner search engines' attention and gain higher search rankings. SEO is a part of the greater SEM campaign. Like optimization, SEM includes using keywords and link popularity to increase a website's exposure. However, SEM does include strategies that are somewhat distinct from SEO. While the latter more focuses on acquiring search engine attention and hits through natural means, SEM includes paid direct inclusion in search results. Search engines provide this option as a way for quality results to stay floating at the top (for in most instances useful results, or spam, would never wish to pay) and to collect revenue for themselves. These paid search results remain near areas of prominence on the search results page, often paired with key search words so that they'll appear whenever those words/phrases are queried.

Social Media Marketing (SMM) SMM does not involve search engines, but does play a key role in a website's exposure and online marketing efforts. Whereas dealing with search engines requires a delicate and constant adjustment of subtle factors (SEO) or costly premiums (SEM), working through social media is relatively cheap and holds the promise of incredibly lucrative growth, if done properly. Having seen the power and reach of viral content, companies have flocked to the social Web in order to utilize this "online word of mouth" for their own branding efforts. This includes having a corporate presence on: - social networks, such as Facebook and Twitter - streaming video services, like YouTube - Location check-ins, like Foursquare - image sharing, like Instagram and Pinterest - blogs Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewers themselves. Companies can also utilize social networks and social website components (like comment systems) to establish a more personal engagement with users; increasing the feeling of customer loyalty, brand awareness, and direct customer support.

Social Media Banner Ad Design, Event Marketing & Promotions

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